Master data management

One trusted master from scattered records

Aurum matches, merges and cleans scattered records into a single deduplicated golden master — with a human steward reviewing and approving every step.

Overview

Master data management

When the same entity exists in many systems under many spellings, no report can be trusted. Aurum is a golden-record studio: it matches and merges duplicate records into one master, cleans it, and keeps a human steward in control of every published record — so you get one source of truth instead of a pile of conflicting copies.

What it does

A single source of truth

Matches and merges duplicate records into one golden master.

A deterministic matching engine does the clustering; a human steward stays in control.

Every record classified into the UNSPSC taxonomy.

Reversible by design — edits are stored as overrides, never in-place.

Full audit trail and source lineage per record.

How it works

How the master is built

1Raw lines are normalized and enriched
2The engine clusters lines describing the same item
3Each cluster merges into one scored record
4A steward reviews, corrects, approves and publishes
FAQ

Common questions

What is a golden master?

One trusted, deduplicated record per real-world item, merged from the many scattered records that describe it.

Is it fully automated?

No. A deterministic engine proposes matches, but a human steward reviews and approves every published record.

Can changes be undone?

Yes. Aurum is reversible by design — steward edits are stored as overrides rather than in-place mutation.

Explore more

More of what Aurum does

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See Aurum turn your records into a golden master

Request a demo to see how Aurum turns your messy records into a golden master your team can trust.